Quite simply, we make select, high quality health and wellness products and services more affordable.
Our principles
Truth. Beauty. Goodness.
These virtues should be evident in what we offer, how we explain it and how we treat the people who come to us.
Truth
Clinical recommendations should follow assessment. Intellectual claims should answer to evidence and serious criticism. We distinguish what is known from what is proposed, and correct the work when it needs correcting.
Beauty
Good work deserves care in its making. We value clarity, thoughtful design and the forms of attention that allow people to notice and appreciate more of life.
Goodness
Our work should be useful to people. Fair treatment, respect for choice and responsible conduct matter as much as a persuasive description.
Useful work, offered honestly
We identify real needs, make useful things, price them intelligently and improve what earns its place. Commercial success does not establish intellectual truth.
We do not manufacture insecurity to sell remedies. A patient should understand why a treatment is recommended. A reader should remain free to question an argument. Participation in the Initiative should not require surrendering doubt or conscience.